Friday 28 July 2017

Why Asian market attracts international food franchise operators

Out of 7 continents, Asia is the largest continent in world. Asia is comprised of countries like India, China, Japan and Russia; in fact, these are most reputed countries when talking about contribution in technology, industry and employment.  China and India are top 2 populous countries in world, figured as best destinations for investment. Global food franchise operators are shifting business in Asian countries owing to availability of resources, infrastructure, stable economy, manpower and large number of consumers. Almost 60% of world population approximate 5 million living in Asian countries. Moreover, the continent is known for its wealth of different cultures, traditions, environments, government systems and food varieties. Countries in west Asia including UAE, Saudi Arabia, Qatar, Oman and Kuwait are developing at rapid rate, you can observe number of example of modern-day engineering works in these countries.  Overall Asia is favourite marketplace for players from rest of continents.
People in Asian countries are food lovers, both India and China are centre of varieties of cuisines. Global food franchise brands have find Asian marketplace as source of heavy profits. Over the past two decades fast food industry is booming and turns into mega industry. Asia became world’s largest market for food franchise establishments. Increasing population, changing consumption pattern, cost-effective manpower and adequate supply of necessary resources is attracting players from different countries. Potential brands are trying to penetrate local markets by offering delicious fast foods with local twist. However, increasing fast food brands are good for Asian countries as number of employment opportunities is created. It is estimated that by the end of 2018, Asia will be emerged as best place for investment because India, China and Russia are all set to become global economic powers. It is concluded that most of economies in Asia are expected to growing at phenomenal rate in coming years thus Asian market is one of best markets for investment

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