Sunday, 23 July 2017

Growing market for panipuri or golgappa in India due to rising fast food franchise sector



Fast foodfranchise sector is not only end with burger or pizzas but every food item which is ready to eat is accounted for fast food. Rising fast food franchise culture is empowering street foods as well. For example, panipuris or golgappa are offered by street stall owners over the years still you can see number of vendors standing in queue to sell most loved snacks. People also show interest in street foods; love to eat panipuris topped with onion, potato and coriander. But entry of fast food franchise players have impacted livelihood of small vendors. People now shifting towards organised format demand more facilities and varieties. Major cities like Mumbai, Delhi, Bangalore and Chennai are filled with luxurious restaurant chains. Selling panipuris in professionally designed outlet is one of the best ideas to attract customers who want to eat their loved foods in organized format. Chatar patar’s gapagap franchise was incorporated to give people a new experience of eating golgappa in well furnished quick service restaurant.
Delivery system is integral part that affects popularity of restaurants as well. At chatar patar everything like bhell, chaat, dahi puri is ready to eat snacks can be prepared within seconds. QSR format certainly reshaped whole street food infrastructure and hospitality facilities. Now intense competition is being observed in this sector, small business owners also concentrating on offering foods like vada pav, idli, khamand in organised format. These days, Indian food service industry is worth US $ 45 billion and is projected to touch US $ 70 billion by 2020 with annual growth rate of 11%. Moreover improvement is observed in organised market over past two years and it may reach to US $ 2 billion by 2019. Hence Indian fast food franchise market is rapidly increasing and is expected to show massive growth in coming years.         

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