The rise of street food franchise industry in India

Street food franchise sector is booming and one of the finest alternatives to start business venture. Indian street food is spreading globally and people in all over the world are appreciatinglocal taste as well.Competition in foodservice industry is burgeoning with entry of various brands that offer wide range of street snacks at reasonable rates. Indians are always looking for cheap and high quality foods, however consumer lost interest in unhealthy snacks as they shifted to organic. People these days are demanding for regional cuisines, moreover thirst for street foods are increasing because local vendors always offer low cost foods. In order to standardize foodservice industry several brands have come up with significant concepts.

The changing face of roadside food

Over past few years, street food industry is turn out to be most convenient and reliable for investment purpose. Number of national and international investors has come forward to explore opportunities in tier 2 and 3 cities.Around 60 to 70 % of street vendors don’t focus on standard operating procedures and hygiene condition of products isn’t satisfactory. Before starting a street food franchise outlet you must consider few things:

1.     Hygiene: Modern-day customer want fresh and clean foods, however they prefer QSRs (quick service restaurants) to quench their hunger. Street food is definitely a trend which is significantly growing and number of corporate officials goes street food stalls running lunch, breakfast and dinner time. Hence people in India are money conscious and like to taste varieties.

2.     Customer demand: A fledgling customer demand has impacted growth of foodservice industry, in addition people belong to age 20 to 25 show great in ready-to-eat meals such as burgers or pizzas. Some street food brands have developed amazing fast foods such as noodles, corn cupz and pastas.

3.     Pricing: Needless to say, Indian customers are price sensitive and frequently visit to luxurious restaurants. As a food operator, it is your responsibility to work as per market condition. People in different regions focus mainly on natural ingredients, apart from this, they want something special and exciting that give new taste to tongue.

4.     Competition: Market is highly dominated by street food vendors, in fact they offer unique menu at reasonable rate. Small pocket families prefer roadside cuisines instead of going to luxurious restaurants.The concept of organized street food brand is successful as customers are looking to embrace international food culture.

5.     Innovation: Indian food and beverage industry is highly competitive, young generation of the country want to experience finest foodservice destinations. Innovative in food, services and taste can be determining in establishment of new foodservice stores.

Chatar Patar foods Pvt. Ltd is world-class leader in food industry that offers amazing varieties of cuisines including different flavours of panipuri, chaatizza, zappi and aloo chakri. It is also considered as India’s 1^st panipuri franchise brand which has introduced low investment business models in various locations across the nation. In order to implement hygienic foodservice concepts, Chatar Patar has done tremendous research and effortlessly develops a smooth and effective system. If you are dreaming to run your own street food business, do focus on models offered by Chatar Patar. In this global business environment, starting a business from scratch can be different due to existing competition. Franchising is ideal route for people who are inexperience and want to become boss of their own business. On become franchise partner, you are authoritative to use company’s logo, brand name, service or trademark. At Chatar Patar you can expect long lasting food career and generate massive revenue while serving quality cuisines. 

Analysis of entry barriers to food franchise sector

The barriers to entry in food industry are high for new players, well-established companies have achieved tremendous popularity and they dominate distribution channels as well. Huge investment will be required for infrastructure set up; moreover marketing is also significant factor that must be considered.Majority of food franchise store fails within first year of business so it is critical to evaluate problems occurred.

Consumers bargaining power: Food industry is not limited to only few restaurants, in fact there are plenty of small, medium and large scale brands that offer wide range of dishes. Bargaining power of consumers is high they can easily switch to another brand if particular brand don’t satisfy their taste buds. In order to retain customers, companies must take feedback to improve on-going service and menu.

Local laws: When multinational food franchise chains across native border to appoint franchisees in different geographic location they had to face challenges and domestic opposition. Apart from this, it is also mandatory to follow rules and regulations such as hygiene, labours laws, standard operating procedures, etc.

Employees: In order to maintain in each store, you need to hire right team and chef. In many locations, challenges may arise due to non-availability of skilled manpower. No doubt restaurant industry is highly competitive and every year new restaurants pop up to deliver better services.

Rates of rental property: A good location is important for success of food franchise restaurant but increasing rental property rates is major concern these days. Excellent locations can pull large number of customers, one must find out best place for new store establishment.

High start-up cost:Establishment of restaurant could be an expensive venture and it is one of the significant barriers to entry in foodservice industry. For example, popular brands are offering high investment franchise models which are not cup of tea for every individual.

Marketing: In this global business environment, companies are investing huge amount on marketing to create brand awareness. Both money and time required to develop an effective marketing strategy.  Moreover digital marketing must be considered as modern-day customer prefers social media platforms.

Over past few years, demand of food franchises is increasing as individuals are choosing entrepreneurship instead of 9 to 5 job. Chatar Patar is major player in India when it comes to delicious street foods; it is one of the fastest growing food franchises that offer low investment business models. Before you choose a model, you must analyse current market condition in your geographic location. On the other hand barriers to entry will definitely enhance in the coming future because new players are consistently entering the Indian marketplace and also face problem at the same time.

Chatar Patar’s franchise model

Irrespective of barriers, Chatar Patar is offering lucrative franchise opportunities. if you want to become boss of your own business, bet on models offered by street food franchise. Benefits of Chatar Patar’s franchise:

1.     Low investment: Chatar Patar is perfect solution to high start-up cost barrier. A nominal investment of around 7 to 20 lakhs is required to develop a store in any location across the country.

2.     Cost-effective marketing: In short time period of 5 years, 100+ outlets opened successfully in India. The brand use low cost marketing strategies and utilize latest technologies to maintain a competitive edge. To start a success food business you must:

a.     Focus on latest trends and opportunities

b.     Meet certain rules and regulations

c.      Select best location where customers can easily reach

d.     Maintain standard operating procedures

 e.   Hire skilled staff members to create effective dining experience for customers.

Delicious yet nutritious: healthy chaat franchise opportunities

Everyone wants to live a healthy lifestyle and consumption of good food has become a necessity. People show great interest in nutritious foods, they are giving importance to ingredients use in dishes and preparation techniques adopted by chefs. Online media has helped consumers a lot, number of food bloggers express views on dishes hence create awareness. Chatar Patar – chaat franchise continues to reward customers via high quality cuisines and standardized food service formats. The company’s goal is to accelerate Indian street food sector so that it can be promoted at international marketplace as well. Consumers have lost trust in street vendors as they focus on only selling instead of quality. Contrary to that, organized operators pay attention to consumer choice and preference and take responsibility for their health. Chatar Patar is a national food franchise brand which is different from counterparts in terms of quality and effective business models.
With increasing demand of nutritious street foods, chaat franchise opportunities are thriving in Indian marketplace. Consumers are always looking for alternatives that fulfil their taste buds, it is critical to make changes to remain competitive. There are many types of food franchises but chaat franchise concept is outstanding and profitable because:
1.    Cost-effective: Product costing of street foods are low, that’s why street vendors offer cheap snacks. Chatar Patar – chaat franchise is based on particular theme that emphasizes mainly on latest trends such as self-services, health hygiene, quick service formats. You can apply for franchise as nominal investment starts from 7 to 20 lakhs. On the other hand well-established brands charge high franchise fees and also not offer big profit margins.
2.    Wide range products: Most brands are region specific that means they provide local cuisines, on the other hand at chaat franchise all products can be served throughout India. For example, products like panipuri, gapagap, chaatizza, zappi and aloochakriare USP products.
3.    Business models: India is a vast country; a single model can’t be replicated in every region. The street food franchise has segregated models into various types based on geographic location, population and income level of people living in specific city. At present, kiosk, café and express models are successfully launched in major Indian cities.
4.    Demand of street foods: In this competitive business environment, every food company wants to produce products that can be served to large population. Street foods are famous in India; people belong to all age group and economic class like ready-to-serve panipuris, chaats, etc.
The good news is that Chatar Patar has improved street food dining out experience a lot. In India, it is performing well, consistently achieve milestones in street food segment. Franchises units in metros, mini-metros, tier 2 and 3 cities are getting attention of customers. The company has decided to spread its wings across global markets, in near future chaat franchise outlets will be opened soon.
According to recent reports, Chatar Patar has generated tremendous revenue around INR 80 Cr and is on the way to add more. The brand has developed training centre where people interested in franchise can test products, in addition it is also helping in store set up. For next fiscal year, the company has shaped a new theme, “Let’s make Elephant Fly”. That means, the main aim is to focus on innovation, sustainable growth and effective models. It goes without saying that, food franchise is filled with numerous brands but Chatar Patar’s model has managed to earn huge popularity and deliver proven concepts to create better dining experience for customers. Become part of chaat franchise family to provide best cuisines to customers.

Open Chaat franchise to win customers heart

Food franchise is one of the biggest and most profitable categories in franchising, while searching for food brands you must do homework effectively. That means select brand that offer high profit margins, allow you to work independently, assistance in marketing, site, employee hiring and training program. The chaat franchise concept by Chatar Patar will definitely meets all these mentioned criteria and can be very profitable as menu is quite interesting and delicious, for example the chaatizza, stuffed and simple gapagap, zappi and aloo chakri are dishes available at Chatar Patar stores. To become market leader in a specific geographic location, you need to provide differentiated product and outstanding services. In addition, there are few things that must be considered:
1.    Site or location: If you want to pull customers, select perfect location as customer want convenient and affordable food outlet that offers meals at nominal cost. A good location will be added benefit;you can cut-down marketing cost as well. Chatar Patar has offered support in finding best location for franchisees stores and operations team will help you in site selection process.
2.    Market condition: As a franchisee, it is your responsibility to give important information regarding market condition in your preferred location. Check the products of brand evaluate income level of people and make sure all your products meet demand of customers. On the other hand, get a list of franchisees that are running successfully in various locations to find out company’s performance.
3.    Finance: Before starting food franchise, entrepreneurs must clearly everything such as estimated budget and financial assistance if offered by company. Chaat franchise brand has recently announced that it will provide banking facilities to investors and help them in getting loans so that they can easily establish own store.
4.    Competition: In a country like India, where you have plenty of options when it comes to food. In a particular region, you can find luxurious restaurants, outlets, kiosks, street vendors and franchises competing with each other.Chaat franchise offer wide range of street snacks hence no need to worry, all products loved by people a lot.
5.    Unique ideas: Chatar Patar is innovative street food franchise brand; every new store is based on a theme which reflects local food culture as well as company’s mission, vision and values. Standard operating procedure is the only key to success in food business.
6.    Advertising: It can be categorised into two: on-ground marketing and digital marketing. On-ground marketing is necessary to showcase products or services in front of customers and digital marketing will create brand awareness through social media and other digital channels. The company has well-maintained website to draw customers, to add more, a team of digital marketers’ posts on social platforms about products, services and achievements.
7.    Health foods: Due to busy lifestyle, consumers are looking for cost-effective and healthier options. Add natural ingredients and low-fat options in menu, for instance Chatar Patar is consistently experimenting with existing menu in order to make it more nutritious and delicious.
8.    Eco-friendly: As a food operator, it is your duty to carry-out sustainable procedures, encourage employees for usage of recycled paper products. Most customers prefer “go green” initiative. You can promote as eco-friendly restaurant.
Chatar Patar is perfect chaat franchise brand that focus mainly on customer satisfaction and their demands. It goes without saying that food industry is expanding at rapid rate that why’s you must occupy niche position. Instead of going with high investment models, choose low investment franchise models offered by Chatar Patar. Become part of chaat franchise family with great acclaim.

ChatarPatar has outpaced street food franchise players

Chatar Patar isn’t a new name to food franchise industry;there are numerous chaat franchise outlets running successfully in major cities across India, at each store perfect combination of savoury, sweet and yummy cuisines at reasonable rates available in organized format. Throwing light on existing franchise models offered by Chatar Patar:

1.     Café model: The Company has made several changes in recent café model. The café model can be replicated in tier 1 and 2 cities because it will suits fast-paced lifestyle of consumers in highly developed geographic locations. Area of around 400-600 sq. ft. and investment up to 20 lacs require for establishment of fascinating Chatar Patar restaurant. You can offers wide range of cuisines and aromatic café products to customers.

Advantages:

·        Low investment: No other brand offer such profitable franchise opportunities in 20 lacs like Chatar Patar. Café model’s concept and design is outstanding, today’s modern-day will enjoy dining-out experience.

·        Fantastic menu: Everyone want to eat healthy food, freshly and hygienically prepared food offer at chaat franchise will quench hunger of consumers

·        High profit margins:All products developed by Chatar Patar team and raw material supplied to stores as well. On each products margin is high.

2.     Hangout: The model name itself defines what Chatar Patar is concentrating on. Hangout model is created with an objective to reshape street food franchise sector in the country. Investment of around 12 lacs and space of 300-400 sq. ft. will sufficient for hangout store.

Advantages:

Like café model, profit margin, world-class menu and low investment are distinguished factor. But in 300 sq. ft. area you can develop a luxurious store and add value to your investment. Chatar Patar is also offering marketing, staff recruitment, and site selection support.

3.     Kiosk model: One of the most attractive models ever designed by any street food franchise brand. With 60-70 sq. ft. you can develop kiosk and only 7 lacs investment require. There is limitation on location, apart from this, selected Chatar Patar you are allowed to sell.

Advantages:

·        Cost-effective: Small pocket individuals can also become entrepreneur on joining Chatar Patar’s franchise network. Kiosk model is lowest and in market you can’t find such innovative food franchise plan.

·        Easy set up: Within few days, you can start your kiosk.Standard operating procedure developed by Chatar Patar will definitely help you in operating activities.

Street food franchise sector is flourishing with plenty of options, for example some fast food brands also experimented with street foods to produce different version. Overall, competition will be maximizing in coming future as an investor you need to do proper study to find out on-going demands of consumers. Chatar Patar has become renowned brand in India and is also spreading roots in international markets. All business models mentioned above are well-maintained and designed with specific aim, for example café model is for fastest growing cities, and people want quick services, fresh food and consistent innovations in metropolitan regions. It is essential to choose best brand for enormous success i.e. Chatar Patar.

Significant things to consider before starting food franchise

Food franchise business will always remain profitable and in demand owing to fast-paced lifestyle and growing expectation of consumers. When starting new food business it is critical to choose the best product as there are number of brands already developed strong relationship with customers. In addition, you can also hire any professional consultant that provide assistance in right brand selection, evaluate whether the franchise opportunity you would choose give profits in future or not. In order to get instantaneous popularity, some people focus on franchised business because they will get ready-to-operate business models that can generate revenue easily. For example, many well-recognized food brands have established amazing reputation throughout the globe. Now problem is that how you can nurture franchised business and what strategies will be effective. With wide ranging golgapa, chaats & bhel and other savoury, yummy and healthiest snacks, Chatar Patar has built tremendous franchise network across various Indian states. Here are few things that you should implement to become success in food franchise sector:

1.     Self-evaluation: As a franchisee you will get support from franchisor to manage and run food restaurant effectively. You simply can’t depend on franchisor for everything so study complete business model and then analysis your own ability to run existing model successfully in your preferred location.

2.     Ensure uniqueness of business model: To become established player you will need unique business model because there are situations when a concept get extreme success in one market or might fail in other location. For instance, Chatar Patar’s business model is not only region specific but it can be replicated in competitive marketplace without any problem. The brand stress importance of standard operating procedures, high quality menu and marketing for consistent success.

3.     Look for infrastructure: Even though food franchise sector is facing challenges due to on-going demand of customers. Constant increasing price of raw materials, entry of dozens of new brands and evolving consumer taste and preference create problems for franchisor as well hence before signing legal agreement checkout franchise systems and its infrastructure level.

4.     Be ready for competition: India is largest consumer market because of these several global brands are targeting local marketplace, bring products which makes young consumer happy and satisfied. As a franchisee, be preparing for intense competition and do focus on innovations.

5.     Customer services: Try to provide the effective guest experience, people want to spend money but in return they expect high quality services and world-class business models.

Chatar Patar has outstanding experience of franchising, with presence in 20+ states you could imagine a successful food service career. An initial investment of 6 to 20 lakh is required, a royalty of 4 to 5% (low as compared to other brands) and brand provide help in every single step. So all you need to do is proper research and strategies to take your business to next level.

Street food franchise evaluations – Budget & trends

You definitely know more about street food options, whether you live in India or anywhere else around the globe – street food is everywhere. On the streets of cities, nearby railway station, public places, mall, etc. street foods are easily available at reasonable rates. In the course of last 5 to 10 years effective changes noticed within food service industry, for example diversity in menu and food service formats has been observed. This dynamic variation reflects customers’ choices and preferences as well as investors curiousness to generate more profits. The street food franchise sector is absolutely growing effectively, to add more, showed wide scope of growth and potential to passionate entrepreneurs. Apart from this globalization, digitization and urbanization has changed face of food franchise sector and today people demands convenient food options.

The industry status

Whole street food market can be divided into organized and unorganized players. Food courts, QSR, registered food chains, etc. fall under organized sector and local vendors, roadside unregistered shops, dhabas, etc. belongs to unorganized segment. In India, large market proportion is captured by local vendors, in fact organized markets is identified by its         food quality, freshness and cleanliness. As per recent reports, aspiration of people towards hygiene meals has been increased and exponential rise in standard street food franchise players has observed. Furthermore, young generation is point of discussion for food franchises because youth spending huge amount on food away-from-home instead of home cooked meals.

New franchise concepts are gaining popularity, in addition, consumers have acquired different taste consistently so there is need to improvise current infrastructure. Are looking to own a street food brand? You will need a minimum of 3 to 4 lakh investment with enormous support from franchisor. As a franchisee you only need to monitor franchisor’s activities and make sure you learn everything what they are offering.