Friday, 14 July 2017

Spotlight on India’s food franchise economy



The world is paying attention towards rapidly developing food franchise market in India. The second most populous country in the planet is undergoing huge changes from traditional to modern era. Over the years number food franchise brands have made substantial inroads into Indian market. Food and drinks industry is always favouring Indian landscape, despite economic downturn people are habitual to spend on food products. Every year dozens of new franchise brand penetrate local market, trying to reshape the way people used to eat outside home foods. India’s food and beverage sector is one of the fastest growing sectors fuelled by changing consumption pattern and propensity of consumer to spend more on food items. Companies are focusing mainly to reconstruct business models to reach new customers in order to increase sales.
Competition is drastically increasing due to entry of high-end brands that offer quality as well as fresh foods. Chatar patar’s new business model is all set to launch in market thus create competitive market for other local vendors. Chatar Patar is likely to witness huge growth in coming months. Already the brand is expanded in major India cities.  Hence lots of business opportunities are flooding in Indian market, it is better to invest in foodservice chain by choosing right franchise. In order to explore India’s potential market it is necessary to develop effective supply chain management, operational activities efficiency and focus on consumer preference. Indian economy is expected to grow in next five years due to evolving modern era food franchise players. Franchising industry is exponentially grown at 20% annually by huge contributing from foodservice operators.  Local vendors also enjoy great success as government of India has provide essential training to adapt standard food and safety practices to make India a better place to invest. It goes without saying that Indian food franchise market is shifting into organised market due to increasing demand for branded products.

1 comment:

  1. Chaat is an integral part of Indian fast-food. Chaat is something that is popular in ever age criterion. So no matter in which city of India you are living in Chaat franchise business will going to be profitable.

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