Food and beverage industry in India has grown expressively; the country is currently recognized as largest consumer market with over 1.2 billion people. The average Indian spends huge amount on meals away-from-home, this consumption behavior of people is closely investigated by food franchise brands in order to introduce creative concepts to satisfy consumer’s taste buds. Chaat franchise is food service concept developed by Chatar Patar foods Pvt. Ltd. to give awesome experience to consumers. Local vendors don’t pay much attention to cleanliness and freshness; instead of quality their main focus is to reach maximum customers by offering low cost foods.
The Indore-based
street food franchise brand has revolutionized food service format through its
convenient, affordable and innovative concepts. Fresh and hygiene are two
primary parameters that distinguish brand from ordinary roadside vendor. Chatar Patar
which was started from the streets is now become a popular name in food
industry and has outpaced counterparts in terms profitability and consistent
growth. The brand is ultimate house of yummiest and awesome delicacies such as
Chaatizza (combination of chaat and pizza), gapagap flavours, zappi, Pan shots
and many more. Franchisees appointed in different locations are enjoying success
due to standard operating procedures, effective marketing strategies and on-going
by company to them.
Changing food habits of consumer
Chaat franchise
has delivered not only great taste but also developed smart business models
that benefit all stakeholders. Additionally, the company is investing in
research to bring more delicious cuisines on dining tables. Constantly changing
consumer habits have created problems for existing food
franchise brands, rather than continue with same taste consumers are acquiring
new taste. Chatar Patar is one step ahead of customers, for example, chaatizza
is developed because customer wants something unique and different. It is
essential to meeting consumer demand in order to develop strong relationship
with them.
Business models
Chatar Patar is
basically offering low investment models and gives away major portion of
profits to franchisees. You can choose from kiosk, hybrid, café and express
investment plan to establish your own chaat franchise. Due to lack of support
some people don’t achieve their dream of becoming entrepreneurs but with
Chatar Patar you can successfully begin profitable business venture without any
problem.
In this global
business environment, it could be challenging to run business efficiently as consumers
have different options and they can switch to other brand as well. Thus to
remain competitive you need to focus on latest trends to attract customers, for
example a loyalty program, public event and CSR activities can be beneficial to
engage with stakeholders. Being a responsible food operator, it is duty of
Chatar Patar to take care of community living around.
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