The street food
industry in India has evolved since entry of western fast food brands. People
nowadays are habitual to quick service restaurants and is estimated that food service
industry will become double in terms of size in coming future. There are many brands
that offer great business opportunities, each and every customer want to
experience something new and exciting. Whenever you are ready to kick-start
food business in your preferred location, do proper research to understand
consumption and your products will satisfy consumers taste buds or not. Chatar
Patar foods Pvt. Ltd. is one of the fastest growing chaat franchise brands in
India, in fact it is clear cut market leader when talking about sweet, savoury
and yummy street foods. In order to serve hygienic food, the Chatar Patar team
has pledged to make it 1st panipuri brand.
How it was started
It is an
inspiring story of husband and wife who have left their high-paid job to create
better dining experience for consumers. Mr. Prashant Kulkarni’s experience with
local panipuri vendor was not good, methods used to serve gapagap was
unhygienic and may cause serious disease. Moreover Mrs. Vinaya Kulkarni
supported him and both started work to create standard food franchise brand.
During initial
stage, everything looks simple because they know how to penetrate local
markets. But it was difficult to overcome tendency of people who always like
visiting roadside stalls because they offermore panipuris in less amount. Apart
from this, there were lots of challenges, mental pressure and existing
competition in food service industry. It is always difficult to start from
scratch, as there are various aspects of business that you need to handle efficiently.
Due to lack of
financial support, Mr. Prashant unable to scale chaat franchise concept
instantly but they choose to start with a roadside stall. After few days of
struggle, the seeds sown by him are likely to give fruits. A stranger after
tasting panipuri in Indore decided to replicate Chatar Patar in Rajkot,
Gujarat. This is how first outlet of chaat franchise came into existence. It
was interesting to note the success of innovative and low investment business
concepts.
In order to
start your own food franchise business, don’t depend completely on franchisor;
moreover you can suggest various strategies to company which can be beneficial
in setting of chaat franchise. Chatar Patar food Pvt. Ltd. is now becomes a
household name in India, at present there are 100+ outlets running successfully
across the country. At present, the brand is looking for passionate entrepreneurs who
handle company’s value, vision and mission. In this fast growing business
environment, it is necessary to choose brand that consistently produce creative
concepts and also value its stakeholders.
No comments:
Post a Comment