Wednesday, 6 September 2017

How best food franchises brands are adapting to new foodservice segments



Franchise model has revolutionized food service business, it allows food & beverage brands to expand out of their home base. India food franchise appears to be booming, number of domestic as well as global brands have already established operational units in different locations around the country.   Only 30% of food franchise market is organized, according to Mintel, food sector have jumped steadily over past few years and has achieved 20% growth rate. Most of Asian food franchisees brands followed quick service and fast casual restaurants. India is true growth leader among all countries, every years number of global brands enter India to generate more profits.
New food service segments
Food service sector is so vast, consumer now-a-days are demanding for quick services and top quality food items in limited time period. Fast casual and QSR are two popular formats enormously grow markets. Food franchise brands like Chatar Patar foods Pvt. Ltd. have transformed whole industry through tremendous services and top-class menus. From 2016 to 2020, huge growth rate is expected in food business as people are demanding authentic and flavorful foods. Most local brands in India are still unable to compete with global brands. New food service segments are crucial to attract young generation of the country, for example people want to explore new recipes that give new taste to tongue. Chatar Patar is fast-growing street food franchise chain whose founder discovers new recipes which are presented in western style. New entrepreneurs who want to start food business can easily develop own outlet through franchise model. Chatar Patar is focuses on creative and naturally sourced ingredients to prepare amazing snacks. Consumers changing taste and growing demand for quick services are influencing many food franchise giants. In India people happily adapt new foodservice formats; they are focus on quality foods. It is responsibility of every food franchise brand to meet consumer needs effectively on regular basis.

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