How to develop a popular food franchise brand in India

A study on the Indian marketplace have revealed that approx. 1 out of 5 five food service brands manage to survive for longer time. In past few years, market has become highly competitive; it is quite difficult to retain customers unless you provide best services and high-quality foods at reasonable prices. Thus in order to create effective brand value and awareness you needs to focus on current market position, prices, customer choice and preferences. Breakeven point, ROI, profit margin, marketing, etc. is essential metrics to start new business in different locations. Popular brands like McDonald’s, Dominos, burger King was started from low capital and as of 2017 they all become famous around the globe. A strong vision and motivation is required to build new business in stiff competition. Start-up cost will vary from brand to brand; some operators charge royalty fees and provide useful marketing support. Food franchise sector is rapidly expanding in all parts of the nation; demand for wide range cuisines is foremost growth driver.

You need to focus on latest trends, technological advancement and strategies to build well-liked brand.

1.     Foodservice format – At present QSR (quick service restaurant), fast-casual, casual dining and full service restaurant formats running successfully in market. You need to choose from these formats for new restaurant establishment in desired location.

2.     Investment level – Low to high-level business models are available, for example chatar patar foods Pvt. Ltd. provide wide range model includes: nano, kiosk, and mega store. Apart from this, a minimum of INR 3 lakh is required to set up new foodservice business.

3.     Online marketing – It is best way to reach maximum people, you can take feedbacks for develop new recipes. Every existing food franchise has managed social media pages to interact with consumers on regular basis.

4.     Position – Location matters the most. For example, if you develop new foodservice restaurant nearby public then it would be beneficial. You reach more people on daily basis.

5.     Breakeven point – Everyone want to earn huge profits, by investing few amount. Breakeven point is financial analysis tool; it is a point at which total revenue and total cost are equal.    

Despite tough competition, if can dream it you can do it. That means you need to focus on how customer behave, their like or unlike. A popular can be developed when you win customers hearts consistently. Chatar Patar is most-loved street food franchise brand you can learn various business related concepts by investing in it.