Over the past one decade franchise business models have gained popularity throughout the globe, this cost-effective model is profitable to expand well-established business in new territories. There are wide ranges of franchise categories including food, entertainment, automobile, education, professional services, etc. But food franchise segment is propelling outstandingly due to growing demand for highly delicious and quality services. Small and medium-sized brands looked into franchising to promote products or services. For investors, several options available in the market to own a franchise business:
1. Single unit: As a franchise, you can ask for the establishment of the single unit franchise from franchisor in your preferred location
2. Multi-unit: You can apply for 2 to 5 or more units and hire a manager to manage each one. It is the broad version of the franchise.
3. Master franchise: In this type of franchise, the franchisor gives rights to entrepreneurs or company to sell or operate number of units in a specified geographical region.
The concept of food franchise emerges in Indian marketplace with entry of multinational food companies. India is a vast country so it is important to know consumption pattern in particular region, with franchising a brand owner from north India can expand business in south without any problem. Additionally, the master franchise is another lucrative scheme that benefits a brand a lot; this is win-win situation for both company and investor. A master franchise is perfect reflection of parent company in other location, for example, if any food franchise brand is targeting a particular region and wants to develop a corporate office in order to deal with investors. But this could be expensive; on the other hand appointing master franchise is one stop solution and cheapest way to expand business. It is solely responsible for attracting new investors; create brand awareness among local people and ensure company’s standard operating procedures. Hence master franchise role is challenging as well as interesting.
Chatar Patar is preeminent street food franchise brand which is expanding steadily in India. At present, 100+ outlets successfully running in various locations and new outlets will be coming soon in near future. Typically, it has been observed that it is demand of people for fresh and hygienic street foods that encourage Chatar Patar to enhance franchise network. The brand is looking for master franchises that share same vision and mission and follow standard rules. If you want to become entrepreneurs and passion to run business independently then master franchise is best opportunity.
Rewards
1. As a master franchise, you will get equal revenue sharing in franchise fee. For example, if franchise fee would be 3 lakh, then 1.5 lakh will be shared with master franchise.
2. Chatar Patar offers flexible work environment, royalties will be shared as well. Whatever franchise charged by company, master franchise will receive 2% of royalty.
3. 5% Share in the profits fromsale of products to franchises and revenue will be shared on monthly basis.
Qualities
To become a master franchise, you should possess outstanding interpersonal skills because you not only give importance to a particular franchise but generate leads to expand franchise network in specified region. Chatar Patar has gained tremendous popularity and figured as multi-million dollar food franchise brand.
1. You must focus on developing company, not a single unit
2. Sales and marketing experience
3. Desire to build strong franchise system
4. Good entrepreneurship skills and ability to create a proven system