Friday 6 April 2018

How to start a chaat franchise in your city

The restaurant industry in India is nourishing amazingly due to changing consumption pattern of consumers, in fact instead of continuing with same trends people are acquiring new taste. A fast-growing population and effective government policies have offered fresh path to the retail food operators. Investors and consumers sentiments are same hence it is essential to treat them perfectly. For a food franchise companies both investors and customers are important, end consumers satisfaction reflect strong brand performance and services. In this competitive business environment there are various franchise options that can be utilized, for example street food segment is burgeoning as it best eating out choice of small pocket families. The Indian food and beverage industry has shown unprecedented growth and the last few years are outstanding in terms of sales and productivity, so choose best brand that fulfill your needs.
The chaat franchise is powerhouse
With a more than 1.2 billion population, India is one of the biggest consumer markets in the world. Out of this, large part of population falls under middle and lower middle, to add more, due to low income middle families search for convenient, affordable and quality foods at street vendors. As per reports, street vendors don’t follow standard hygiene practices neither they pay attention to freshness and cleanliness. The chaat franchise is a nominal investment that can be replicated easily in tier 2 and3 cities without any problem. It is Chatar Patar foods Pvt. Ltd. that launched Chatar Patar to offer fresh and hygienic foods at reasonable rates. Street foods such as panipuri, chaats, bhel and chaatizzaare popular throughout the country. The creative concept of chaat franchise is mainly focusing on latest trends and food service format. You must consider few things before starting a chaat franchise in your city:
1.    Availability of unorganized chaat house: Indian marketplace is dominated majorly by street vendors because they offer savoury snacks at low price. As an investor, you need to do some research to collect data regarding street vendors in the vicinity of your region. All products available at ChatarPatar prepared through natural ingredients and hence there is difference in cost too.
2.    Income level: After living in a particular region for so long time, youcan easily analyse lifestyle, average income level and consumption pattern of local people. Chaat franchise is a QSR so it is better to check out what people like to taste and what kind of services they are looking for.
3.    Prospect of takeaway and home delivery services: In the course of last few years, demand of takeaway and home delivery services has been increasing due to busy lifestyle of consumers. If you are from tier 1 or mini-metros, evaluate number of companies and restaurants that offer quick services. In order to best counterparts your services should be best.
4.    Menu: The demand of low rate and high quality ready-to-serve street foods is high. ChatarPatar offers wide range of panipuri flavours (20+), toothsome chaatizza, internationally inspired aloochakri and pan shots. To start own chaat franchise you will get support and guidance in every single step.
Investment and business models
1.    Café model: A minimum of 18 lakh is required to develop a café model. You can offer complete menu as well as café products. Area requirement: 500-600 sq. ft.
2.    Kiosk:  6 to 7 lakh (approx.) and area around 60-70 sq. ft. It is a standalone metallic structure with inbuilt kitchen set up.
3.    Express: It is a takeaway foodservice format that can be replicated in tier 2 and 3 cities.

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