Friday 2 February 2018

Success story of Chaat franchise in Delhi

Chatar Patar, as it branded, a well-known name in street food sector. With consistent innovations, world-class business models and enticing menu, the Chaat franchise has earned remarkable popularity in India and in global markets as well. Starting from Gujarat, Chatar Patar has now dominating street food market in various states such as Rajasthan, Maharashtra, kerala, Andhra Pradesh, Uttar Pradesh and so on. In capital city Delhi, the company has recently launched café model to serve tasty and yummy Chaatizza, Zappi, Aloo chakri, Chaats, gapagpa, etc to local people. As per recent updates, customer footfall per day is around 1000 to 1500; in fact it is most happening food service destination in most crowded place in Delhi at Rajouri Garden. No other brand ever produced 112 flavours of panipuri, a hollow deep-fried puri served with tamarind & savoury water in most places.
It was challenging to establish Chaat franchise in Delhi as there are already popular brands that have built strong relationship with customer. Additionally local vendors also offer tremendous competition, overall Chatar Patar’s team analysed that people in Delhi still want something fascinating where they can enjoy with foods at reasonable prices. For a new brand to enter in local markets, it is essential to focus on three things: law, cross cultural difference & quality foods. If you don’t follow rules and regulations you can’t survive, moreover you need to analyse behaviour of native people and their consumption pattern and last quality food can be deciding factor of success.
In less than five years, Chatar patar has expanded north to south and west to east with outlets in major cities. The brand executes effective marketing concepts; it would be worthless if people don’t aware about your brand. After spending few days on market research, café model was decided to be launched.
Apart from perfect application of operational activities, the first thing is build trust with customer. To promote business energetically, companies focus mainly on digital channels such as online delivery system, coupon codes, social media marketing, etc. Chatar Patar’s secret to success is consistent innovations, and quality services. If you want to become boss of own business, it is the right time and Chaat franchise is the best. Just look at competition in Indian marketplace, within 10-12 lakh investment you can start food franchise in your city. Chatar Patar is working systematically; selection of franchisee will be done on basis of certain criteria. For more details visit official website.

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