How dynamic changes in consumption pattern affect fast food franchise operators

The Indian fast food franchise market is highly diverse and enlarged over past years due to growing number of local and global brands. In progressive competition, food companies always focus on research and product development activities in order to fulfil consumer needs and wants. For food franchise brands, it is significant to abide all rules and regulations so that consumer’s demand for healthy foods can be obtained. As per reports, India might become most populous country in the world in coming years hence necessity of quality foods in large volume is likely to increase. Moreover, semi-urban and rural areas are still deprived of getting nutritional diets which suggest that there is uneven consumption pattern growing throughout the country.  New food operators which are in nascent stage had to face severe challenges as major cities are crowded with existing players; however, underdeveloped areas won’t generate high profits.

There are many challenges faced by food outlet operator relate to meeting drastically changing consumer needs and wants. There is no certainty about consumer behaviour; limitless preferences are emerging day-by-day, food franchise players find hard to meet all demands instantly. Consumer wants quality foods but without comprising on prices and they also collect information on ingredients used to prepare dishes. Sugar-free and fat-free products are demanded heavily by consumers due to health issues.

Guidelines and regulations for food preparation methods remain a challenge, food franchise companies need to company with rules and at the same time they should look after customer preference. To maintain brand value, food companies produce innovative products. New products create opportunities to generate more revenue but consistently changing consumption pattern hampers growth. It is quite difficult to meet each and every demand but still food operators tried best to perform as per rules and regulations. Professionals are working tirelessly to develop better alternatives to overcome troubles.